"They tried in the beginning with Genius, but it wasn’t being used and it was failing. "What the App Store is missing is personalization, an App Store that is right for each user," said Ohayon. Just as Google draws upon a user's past search history to personalize search results, Apple could also introduce some sort of personalized recommendation feature that could directly feed into search, adding a wealth of context. Apple should be able to understand my intention and surface that. "The potential in terms of search is insanely, insanely powerful," said Hillel Fuld, Chief Marketing Officer of team communications app Zula. Account icon An icon in the shape of a person's head and shoulders.
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